Q4 2023: Top iOS Horror Games in the UK Show Varied Performance

As the curtains close on the fourth quarter of 2023, the UK's iOS horror game landscape has seen its fair share of thrills and chills. Sensor Tower has gathered data to provide an overview of how the top horror games have performed during this period.

Mystery Matters, published by Playrix, had a notable quarter with revenues peaking at $20K and downloads reaching 9K in late October. The weekly active users (WAU) saw a high of 15K in the first week of November, though there was a slight dip to 11K WAU by the end of December.

The Baby In Yellow by Team Terrible, despite a revenue dip to zero in late October, bounced back to $49 by Christmas week. Downloads surged to nearly 8K in the final week of December, and WAU impressively climbed to nearly 30K, marking a successful quarter for the title.

Granny, with no revenue reported for the quarter, still managed to attract gamers' attention with a steady increase in downloads, ending the year with over 6K downloads in the last week of December. The game's WAU also saw a healthy rise, finishing at over 30K by the quarter's end.

Hello Neighbor from tinyBuild LLC witnessed fluctuating revenue, concluding the quarter on a high note with $873. Downloads for the game peaked at nearly 5K in the Christmas week, and WAU grew to over 15K, indicating a strong finish to the year.

Lastly, Five Nights at Freddy's AR by Illumix, Inc. saw revenues rise to $553 by the end of December. The downloads for the game showed a gradual increase throughout the quarter, with the last week recording over 2K downloads. WAU peaked in late October at over 11K but ended the quarter with a slight increase to 7.7K.

For more detailed insights and data on the performance of these iOS horror games and others in the UK market, Sensor Tower's comprehensive analytics platform has all the information industry professionals could need.